LIQUID DEATH - ”RAISING HELL”
AD: DEV PATEL AND GRIFFITH POOL
CW: JOHN DELANEY
LIQUID DEATH’S FANS GREW UP AND HAD KIDS. SO DID MURDER MAN.
THE PEOPLE WHO MADE LIQUID DEATH FAMOUS ARE IN THEIR THIRTIES NOW.
THEY HAVE JOBS, MORTGAGES, AND BABIES. EVERYTHING AROUND NEW PARENTS IS TELLING THEM TO SETTLE DOWN AND GROW UP.
WE DON’T THINK THEY SHOULD HAVE TO.
LIQUID DEATH IS FOR A GENERATION FIGURING OUT HOW TO GROW UP WITHOUT GIVING UP WHO THEY ARE.
Growing up without growing boring.
SOCIAL CONTENT
ABOUT THE SHOW
SHORT ANIMATED EPISODES MADE FOR SOCIAL, EACH DROPPING MURDER MAN INTO AN ORDINARY PARENTING MOMENT LIKE TRICK OR TREATING, DAYCARE DROP OFF, OR A BACKYARD PARTY AND SHOWING HOW HE HANDLES IT IN HIS OWN TWISTED WAY.
THE CAST
Hannah
THE VOICE OF REASON IN A DEEPLY UNREASONABLE FAMILY. SHE WANTS HELL TO HAVE A NORMAL CHILDHOOD. MURDER MAN KEEPS SHOWING HER THAT GREAT PARENTING DOESN’T HAVE TO LOOK NORMAL.
Murder Man
LIQUID DEATH’S RESIDENT AGENT OF CHAOS, NOW FACING HIS MOST BRUTAL CHALLENGE YET: FATHERHOOD. HE REFUSES TO LET BEING A GOOD DAD MEAN BEING A BORING ONE.
Hell
MURDER MAN’S NEWBORN AND NEW PARTNER IN CRIME. HELL IS PROOF THAT KIDS DON’T NEED PERFECT PARENTS. THEY NEED PARENTS WHO SHOW UP AS THEMSELVES.
EPISODES LIVE ON REELS
WHERE NEW PARENTS ARE ALREADY SCROLLING AT 3AM.
MERCH
Every episode comes with something you can actually buy…
OUIJA BABIES
EPISODE:
HELL PULLS THE HEADS OFF HIS STUFFED ANIMALS. MURDER MAN DOESN’T STOP HIM. HE JOINS IN, AND THE TWO OF THEM SPEND THE AFTERNOON STITCHING TOGETHER BRAND-NEW MONSTERS.
PRODUCT:
MIX-AND-MATCH PLUSH WITH SWAPPABLE HEADS AND LIMBS, PLUS A MURDER MAN OF YOUR OWN. KIDS BUILD THEIR OWN ABOMINATIONS.
SNACK-RIFICIAL OFFERINGS
MURDER MAN TAKES A BREAK FROM HIS BUSY LIFE OF MURDERING TO WATCH HELL’S SOCCER GAME, AND MURDERS A FEW THIRSTS ON THE SIDELINES.
EPISODE:
PRODUCT:
LIQUID DEATH SNACK PACKS AND A HEAVY-DUTY COOLER. THE UNDERWORLD DEMANDS CUSTOM HARDWARE TO KEEP YOUR OFFERINGS COLD AND LETHAL.
community activation
THE SHOWS STOP. THE GROUP CHAT GOES QUIET. MAKING FRIENDS AS AN ADULT IS HARD, AND MAKING THEM AS A NEW DAD FEELS IMPOSSIBLE.
LIQUID DEATH SPONSORS STROLLER CLUBS ACROSS THE COUNTRY: A PLACE FOR NEW DADS TO SHOW UP, CRACK A CAN AND MAKE REAL FRIENDS.
The Stroller Club Soapbox Derby
DADS BUILD SOUPED-UP STROLLERS AND RACE THEM DOWN THE BLOCK WHILE THE NEIGHBORHOOD CHEERS.
Collab
LIQUID DEATH × LITTLE TIKES
TWO BACKYARD CLASSICS, POSSESSED. THE COZY COUPE NOW COMES IN HEARSE. THE WATER DIVE IS A PLAYHOUSE BUILT LIKE A DIVE BAR, STOCKED WITH LIQUID DEATH.
PR
A LAUNCH KIT FOR PARENT CREATORS: A MURDER MAN PLUSH, A LIQUID DEATH BABY BOTTLE, BOBBIE ORGANIC FORMULA AND A CRIB MOBILE MADE OF SEVERED LIMBS AND EYEBALLS.
