SOCIAL
VACATION- “No Days Off”
AD+CW: Griffith Pool and Annika Johnson
Spending a lifetime outside leaves older men with tan lines that tell the story of where they’ve been, but protecting that skin hasn’t always been part of the routine.
Vacation celebrates the marks of a life well lived while encouraging men to start taking care of the skin they’ve earned.
Because looking good, smelling good, and protecting your skin should have No Days Off.
Vacation’s popular Palm Report, released through Poolsuite, is reimagined as an AARP-style print magazine alongside ads placed in publications like AARP, Reader’s Digest, National Geographic, and Consumer Reports.
By meeting older audiences in media they already trust, the campaign makes them feel recognized rather than talked down to.
COLLABORATION+ACTIVATION
Onboard the Margaritaville at Sea cruise, the Vacation Bronze Games turn classic grandpa pastimes like cornhole, cannonballs, grilling, and lawn-chair setup into an absurd Olympic-style competition
EXPERIMENTAL
Vacation teams up with Margaritaville at Sea to bring “No Days Off” to life through a cruise built around the idea that retirement is just more time to perfect the art of leisure.
Timed to peak morning mall-walking hours, the sweepstakes meets older shoppers mid-routine and gives them a chance to win a Margaritaville at Sea cruise, bringing “No Days Off” straight to the audience.
