ZIPLOC -
”Keeping Keepsakes Safe”
AD+CW: GRIFFITH POOL AND ANNIKA JOHNSON
Our most treasured possessions are often delicate, oddly shaped, and never intended to become lifelong keepsakes. Love makes us hold onto everyday objects, no matter how odd they are.
Ziploc protects the keepsakes that keep your memories alive.
OOH
ACTIVATION
As part of Modern Human Anthropology at the Field Museum, this pop-up turns everyday keepsakes into artifacts worth preserving. Visitors can bring their own memories and complete the prompt: “It’s not junk, it’s ___”—celebrating the weird, sentimental little things that make us human.
