DIET CHERRY COKE - “DIET’S BEST KEPT SECRET”
AD: GRIFFITH POOL AND SVITLANA MOONEY
The longer we wait for something, the more we obsess over it.
The flavor you’ve been missing for years is finally coming back. Those who know, know.
We’ll send mystery cans to select known Diet Coke FANATICs.
No logo. No explanation. Just a taste of something they thought was gone for good.
Inside is covert Diet Coke Cherry, turning the comeback into a secret worth decoding - leaving fans to guess what’s back.
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agamograph style OOH
We’ll soft launch Diet Coke Cherry’s return by quietly slipping it onto shelves among regular Diet Coke.
With the drop date teased through influencer packages, true fans will know when to start hunting - turning the comeback into a real-world search for the secret.
Once you get your hands on Diet Coke Cherry, you’ll want to keep the secret, too.
Stock your fridge with your favorite crispy gurl, then disguise the stash with decoy koozies and case sleeves designed to keep curious hands away.
