@AVITHEGEMGUY
I lead the creation of high performing short form video content for Avi the Gem Guy, shaping a fast growing digital brand across TikTok, Instagram, Snapchat, and YouTube. My role spans concepting, filming, and editing content designed to stop scrolls, build trust, and translate expertise into entertainment. Since joining, I have helped scale the audience past 1M+ followers, drive meaningful platform growth, and expand viewership and watch time through consistent, audience led storytelling. By pairing platform fluency with analytics and trend awareness, I develop content that not only resonates culturally but also drives traffic, engagement, and measurable business results.